Brand Identity | Launch Video | Web Design
As a child, bathtime was a playful escape.
As an adult, self-care feels like a chore.
Bathkissed came into this project as a product in search of a stronger brand identity to help the business get off the ground. Rather than position the product against other bathrobes, we positioned it around the moment it belongs to: Après Bath.
The task was to show why Bathkissed must exist.
I decided to make that case through one person's morning routine.
I wrote the story, built the shot list, and edited the final cut.
Bathkissed also needed a website, designed in Figma.
The goal of the site was to make The Après Bath Club the way in, so someone meets the moment before they meet the robe.
This project took place in Production Tools & Techniques through Loyola Marymount University's M-School.
