journalingo
unofficial product concept for duolingo.
duolingo is built on a daily streak that measures attendance, not retention
in this m-school project, I pitched a product to close that gap
the real lesson
the opportunity
journalingo is a daily reflection layer built inside duolingo structured in morning and evening prompts
what you write becomes the signal for what you practice next over time, it's a personalized record of your progress
positioning
built on geoffrey moore's positioning template from crossing the chasm
the shift
duolingo had just announced they were becoming "AI-first," so the question wasn't whether to use AI, it was what to point it at
spread your wings with
journalingo
